It’s 2017, can we honestly say that WE as WOMEN have equal rights, equal treatment?
Especially as working mothers, equality at home rarely exists… this is not over generalizing but exists in the majority on homes.
Women are expected to hold full-time jobs, be the caregivers, cook and clean, and hold the majority of responsibilities within the home.
So it’s always refreshing that a huge supermarket chain like BOU KHALIL has taken an initiative to try to highlight this inequality.
Saturday August 26, 2017, Bou Khalil supermarket in Baabda changed its store signage to Em Khalil for one day, as a sign of solidarity with women on Women’s Equality Day.
BOUKHALIL becomes EMKHALIL to create an awareness and initiative towards WOMEN’S EQUALITY
Moreover, couples who showed up to shop together got a 10% discount on their basket, to encourage men to pull equal weight in grocery shopping.
Bou Khalil supermarkets, one of Lebanon’s oldest supermarket chains with 11 stores spread across the country, launched Em Khalil, a voice for gender equality, on Father’s Day, June 21, 2017.
For those who don’t know Arabic, Bou Khalil is a family name but it also means ‘father of Khalil’.
And so, Em Khalil, which means ‘mother of Khalil’, brings the woman at the forefront of the brand.
Em Khalil is an initiative aimed at balancing out the current gender perceptions and habits, by creating a voice that resonates with the Lebanese – young and old alike. A voice that tackles gender-associated laws and societal stereotypes.
We need more initiatives like this to start making small but important changes in our society.
This is all happening through Em Khalil’s personal Instagram account, @thereal.emkhalil
Great Job. Hoping to share more initiatives like this in Lebanon.
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